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Show Timings

Sunday 15 th October 11AM – 6PM Exhibition
Monday 16 th October 10AM – 6PM Exhibition
Tuesday 17 th October 10AM – 6PM Exhibition
Wednesday 18 th October 10AM – 6PM Exhibition
Daily NetworkingUntil 9PM

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Show Timings

Sunday 15 th October 11AM – 6PM Exhibition
Monday 16 th October 10AM – 6PM Exhibition
Tuesday 17 th October 10AM – 6PM Exhibition
Wednesday 18 th October 10AM – 6PM Exhibition
Daily NetworkingUntil 9PM

Agenda

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13:00 - 14:00

13:00 – 13:05
10 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome Address

Welcoming address by MC
13:05 – 13:25
10 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Keynote: Harnessing AI in marketing ethically for competitive advantage

13:25 – 13:45
10 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Growth marketing and data analytics for becoming a top notch company

13:45 – 14:15
10 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Persona based marketing in a digital age using AI and ML

• Leveraging data analytics and AI for micro-segmentation of data
• How do you hyper-personalise customer experience using data? 

14:00 - 15:00

14:15 – 14:40
10 October 2022 | 25 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

The power of empathy in storytelling

14:40 – 15:00
10 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Jumping through the customer hoops

Evolution of the funnel The customer data imperative Rethinking retention, loyalty & advocacy .

15:00 - 16:00

15:00 – 15:40
10 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Going beyond data: Connecting customer experience (CX) to revenue

As per Gartner, by 2023, 25% of organizations will amalgamate marketing, sales and CX into a single function. Cost constraints and overlapping functional activities will drive amalgamation aimed at reducing duplicative efforts, and standardizing and centralizing operations across marketing, sales and customer experience (CX). Can you go beyond data once in a while? • Personal connect: Does this guarantee loyalty? • Customer and employee experience: Can you incentivize both?
15:40 – 16:10
10 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Weyay case study: How we launched Kuwait’s first digital bank in 12 months

• Trust and relevance in the emerging ecosystem of services and an aggressive competitive landscape. • Meeting digital needs of the next generation with a signature brand experience 

16:00 - 17:00

16:10 – 16:15
10 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Hall 7, Tech Talks

Closing Remarks

10:00 - 11:00

10:50 – 11:00
11 October 2022 | 10 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome Address

Welcoming address by MC

11:00 - 12:00

11:00 – 11:20
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

The future of immersive experiences: Providing a hyper-realistic metaverse for brands and users

• How to provide real value for everyone that isn't obtrusive
• Enabling an ecosystem and experience that can operate on it's own (decentralization) 
11:20 – 11:40
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

How Web 3.0 will change the future of branding

11:40 – 12:00
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Metaverse marketing: Avatars, NFTs and the subsequent storytelling impact

• Digital content changes: Create, consumer and share
• Growth marketing and data analytics

12:00 - 13:00

12:00 – 12:20
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Leveraging web 3.0 in brand awareness, storytelling, data analytics and growth marketing

12:20 – 13:00
11 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Develop a roadmap: 3D to metaverse

14:00 - 15:00

14:00 – 14:20
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Opportunities in the metaverse and its directions

  • Social gaming as a metaverse platform
  • Brand storytelling versus incognito feedback
14:20 – 14:50
11 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Driving growth with social

How to outwit your competitors with social data The most efficient ways to scale communities without compromising on quality How to reinvigorate your social campaigns with smarter strategies How brands at the forefront of social media marketing are using social for growth How to level-up your influencer marketing strategy
14:50 – 15:20
11 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Hall 7, Tech Talks

Fireside chat: Web3 Marketing - How it Works and Why its Different

15:00 - 16:00

15:20 – 16:00
11 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Influencer marketing: How to use it effectively?

We all know that content creators provide huge value for advertisers, but with the industry constantly developing it can be hard to stay ahead of the trends. In this session, we're deep diving into how advertisers can harness the power of social media and content creators most effectively in order to maximise their reach and engage their target audience. 

16:00 - 17:00

16:00 – 16:30
11 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Working with influencers in 2022

16:30 – 16:35
11 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Hall 7, Tech Talks

Closing Remarks

10:00 - 11:00

10:50 – 11:00
12 October 2022 | 10 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome Address

Welcoming address by MC

11:00 - 12:00

11:00 – 11:20
12 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Sonic branding: The psychology impacting customer experiences

  • Emotional impact
  • Elements of audio branding that could generate revenue
11:20 – 11:50
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Sonic in the metaverse

12:00 - 13:00

12:20 – 13:00
12 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Fireside chat: The power of music to reach and engage with audiences

14:00 - 15:00

14:00 – 14:20
12 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

How companies can win in the digital revolution

Rob Beswick, Managing Director, Virgin Mobile UAE takes us through what it takes to transform a business using digital to reimagine the customer experience
14:20 – 15:00
12 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Cookieless future: The impact of phasing out on your marketing data

  • With Google phasing out third party cookies on chrome browsers by end of 2022, will advertisers be able to keep up the tempo of targeted marketing?
  • Privacy preserving APIs: Impact on data-driven marketing campaigns

15:00 - 16:00

15:00 – 15:30
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Digital trust: Priceless or paid?

  • Selecting the right agencies to work with you
  • Deterministic customer data and impact on privacy
15:30 – 16:00
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Developing consumer trust in a digitally invasive age

  • Discuss evolving consumer awareness, knowledge and preferences with regards to privacy and personalization
  • Selecting the right digital agencies to work with you

16:00 - 17:00

16:00 – 16:30
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Fireside chat: Creating a World of Belonging: The Potential of Inclusive Marketing

In a world that can often appear fractured and divisive, marketers have an unprecedented opportunity to grow their brands through the positive power and impact of inclusive marketing. A continuous journey in itself rather than a corporate goalpost, inclusive marketing is redefining what is essential for a thriving society and for business success today. 
16:30 – 16:35
12 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Closing remarks

11:00 - 12:00

11:30 – 11:40
13 October 2022 | 10 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome address

11:40 – 12:10
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

The Marketing Society CMO panel – Brand Strategy & Superiority and Winning

12:00 - 13:00

12:10 – 12:40
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Evolutionary Psychology and the Metaverse

12:40 – 13:10
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Firside chat: Gender equality

Reserved for The Marketing Society 

14:00 - 15:00

14:00 – 14:30
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Let''s Master the Jump into Mixed Reality!

In this session, you will get a glimpse of the mixed reality spectrum and get tips & tricks on how to get into this space. As a game developer / .NET developer, you may have already mastered the essential skills for making PC, mobile and console games, and you are probably familiar with working with programmers, designers and 3D artists. The game changer here is what tools support your journey into AR/VR/MR. Cross-platform tools like Mixed Reality Toolkit (MRTK) make this jump a little easier. Learn how this free, Microsoftdriven, open source project can kick start your MR exploration with enhanced volumetric UX / UI system and pre-defined components that accelerate cross-platform development in Unity. On board is a live Demo with HoloLens 2 and Meta Quest 2
14:30 – 15:00
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome to the Metaverse! Case studies from Deutsche Bank and AIA

15:00 - 16:00

15:00 – 15:20
13 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

How to leverage brand and consumer communities for Web 2 and Web 3

15:20 – 15:40
13 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Championing a customer-centric culture using Martech

Sponsored session
15:40 – 16:00
13 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Executive leadership development in marketing

16:00 - 17:00

16:00 – 16:05
13 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Closing remarks